A LETTER FOR ONLY THE NEXT 10 AGENCY OWNERS:

Wild New Details Emerge Of An Oncoming Crisis For ALL Agency Owners In Q1 2024

PLUS: How You Can “Glitch” Your Way Into Joining The Top 0.01% Of Agency Owners Who Will Counter This Crisis With Ease

From The Desk Of Ammar Sulthan
20th December 2023
Dubai, UAE.

I’m going to be extremely frank with you.There’s a crisis coming in 2024 for the agency space.In fact,It’s happening now as you read this letter.And if you want to become one of the rare agency owners who will survive through this crisis,While sneakily taking advantage of it so you can multiply your current profits…Have deal flow so consistent that you’ll need to make a waitlist for new clients…And never worry about client acquisition ever again…In the quickest and most efficient way possible,Then this letter will be the most important thing you have read this year.So make sure you read this letter in it’s entirety.I’m not holding back any details.Here’s the deal:As an agency owner,You’re already in one of the most competitive spaces,Regardless of the niche you operate in.And you’ve probably managed to secure clients and earn revenue from your agency.But if it isn’t obvious enough already,Scaling in 2024 is going to be more difficult than ever.And I realised this at a very specific point in my own career this year.But before I get into all of that:Allow me to introduce myself,And why this might be the most important letter you’ve read this year.

My name is Ammar Sulthan.

You may have heard of me from my personal brand on Twitter,Or you might have heard of my agency, Adtok - which I’ve managed to turn into a household name in the DTC industry.I’ve managed to scale my agency from 0 - 100k p/m in UNDER 7 months.But if you haven’t heard of me before, that’s fine.Because you’ve probably heard of the brands I’ve worked with:

  • MyProtein

  • Obvi

  • Vessi

  • Cold Email Wizard (Daniel Fazio)

  • Ryze

  • Magic Mind

In fact, I’ve heard our agency been referred to as the godfather of all UGC agencies.It's come to a point now where brands see our work,And instantly want to jump ship from the original agency they were working with to come work with ours.But let me make one thing clear.I don’t say any of this to brag to you.I gain nothing by doing that.The reason I’m showing you this is simple.Regardless of all these accolades I’ve achieved in recent years,This crisis spares no one,It’s even headed towards ME.How do I know this?Because not only have I seen the diminishing impact of this crisis evolving in the agency space,I’ve also observed the exact same pattern happening across my network of million-dollar agency owners,My entire coaching cohort,And I’ve even seen it unfolding before my own eyes, within my 7-figure agency.The one thing that can immunise you from this crisis is how I’m going to stay protectedBut in order for you to fully see how you can immunise your agency the exact same way I’m going to be doing it,

You need to understand a principle I call a “Market Moving Event”.

The idea behind a “Market Moving Event” is simple.It’s a catastrophe that occurs every couple years in business,Where a major shift in the market causes service providers to either accelerate,Or go down to the ground.Let me show you with an example:Everyone knows what happened when Apple launched iOS 14,And the impact it had in the advertising space.Results plummeted,Most agency owners were clueless on how they should adapt to the change.And clients were leaving agencies,Because one thing was clear:No one knew what was going on.That was a big Market Moving Event.Because it cracked the space of service providers into two distinct parts.The ones who figured out iOS 14?They accelerated.The ones who didn’t?They were left with no other choice but to close down their business.Myself included.Another example?Iman Gadhzi, who coined the term “SMMA”.It used to be easy to reach out to a prospect and pitch them on a service.But when the idea of teenagers having the ability to make tens of thousands of dollars with minimal work was introduced at wild scale…The market became infiltrated with low-level service providers.And whether you were a beginner agency owner…Or a big name authority figure within your niche…This ‘Market Moving Event’ affected EVERYONE.And I saw it first hand with my private coaching students (like I was saying earlier)Let me explain:Earlier this year,I was evaluating the results of my coaching batch,And as I looked,I began to realise something.The results were beginning to decline.I couldn’t figure out what was going on.I took a deeper look into all my students' current efforts.Everyone was implementing what I was teaching them - and it had proven to work before…But it began to show diminishing returns.And that’s not all.As I looked closer,I began to notice a consistent pattern.And I asked various agency owners who were outside my cohort.When their responses came in, I was shocked.They were noticing the exact same thing.Response rates were declining,More objections were coming up in sales calls,And this was all happening for a very specific reason:Clients simply chose to work with vendors who had more authority.Why?They needed to work with someone they could trust.In fact, I was speaking with a huge eCom brand owner recently,And this is what he told me:“I don’t even bother opening cold emails anymore. I get way too many of them. It’s like 20-30+ per day now.”Do you realise what this means?The proportion of agencies to clients has begun to completely skew in the wrong favour.There are now too many service providers who are all trying to secure top level clients.Which means…The competition hasn’t just doubled,It’s now beyond 10 times what it was a couple years ago.Trust levels are now at an all-time low.And prospects simply do not bother with agency owners who just send a cold email.You could have a “multi-channel outreach system.”Or even be following a strict content strategy to build a personal brand…But regardless of all that, the equation to achieve scale is very simple.If you’re a nobody,The prospect won’t care - they won’t even give you a second of their time.And that’s when I realised that going into 2024…

We’re now looking at one of the biggest market moving events that we’ve ever seen.

The one where because of the message that’s been pushed this year by ALL the gurus, such as…Andrew Tate,Iman Gadhzi,Alex Hormozi,The agency model is now the default business model in the make money online space.And to be honest, it makes sense.The barrier to entry is so low,Even my barber has been talking to me about starting his own agency.It’s become easier than ever to start a marketing agency now.So with the storm of online marketers entering the market in 2024,This only means one thing:It’s going to be virtually impossible to scale your agency using the conventional methods we all know.And after seeing this…I began to think to myself.What if I could help agency owners scale exactly how I did it?

By “glitching” your way into leveraging status to become an authority in the fastest way possible.

Because in the 7 months that I scaled Adtok up to a 7-figure run rate,I did all the cold emails,Content,And personal branding.But the one thing that was crucial to my success…Was the status and authority I had within the market.THAT was what ACCELERATED the results I was getting.And then,It all made sense.My students needed to learn exactly how to scale their agency by becoming an authority FAST.So I decided that I had to act quick.With my current batch of coaching students (at the time),I made the decision that I would specifically coach them on how they could maximise their status so that they could stand out from the crowd with ease.I called this method…Status Maxxing ®The true Adtok recipe to hitting agency success.Here’s what I was teaching them:

  • Timeless principles on how the people of the 18th & 19th century used status to get whatever they wanted, and how you can apply the exact same principles to scale your agency.

  • The exact shift they needed to make in their offer that would have clients selling themselves on hiring them!

  • How they could have clients knocking at their door for their services by using an unorthodox scaling trick (This had my agency booked with sales calls everytime I did this)

  • A sneaky framing method that made their agency the only one in their prospect’s eyes when it comes to hiring their services.

  • The blueprint on becoming an authority without needing followers, or even posting on social media 24/7.

  • Using high ticket pricing to their advantage when selling to make them seem more valuable in their clients eyes.

  • A list of everything that lowered their perceived status in their clients eyes (...this costed them the sale almost every time without even realising it)

And after I worked closely with them on the underlying principles behind Status Maxxing,All that was left to do was wait to see what came out of it.A couple days after one of the preliminary coaching calls,I see a text on my phone:

I couldn’t believe it.It had only been a couple days.The next day:

And as the following months went on…

Our work together to become an authority ended up in Hasnain being invited to visit the Tiktok offices.

The results continued to blow me away.

Trym managed to scale up to $100k p/m within just 5 months - and to add to that, he beat Adtok’s success. He reached his first 6-figure month faster than we did.All by doubling down on his status.He made the pivot from operating in a saturated market,And focussed his efforts on becoming an authority with his UGC agency.And from there?It was a torrential downpour of success stories from the Status Maxxing method.And I maintained a 100% success rate with every single student that I have taught this method to.That’s why I was so excited when I saw the results.This meant that agency owners could “glitch” their way up to authority status.And now didn’t need to rely on the tedious process of becoming an authority ONLY AFTER they reach 10k followers on Twitter.Because here’s the problem with that:Although pretty much everyone you see is pushing the idea of starting a personal brand and following a strict content strategy,It’s no use if you don’t have credibility.People can schedule all the posts you want,But no one is going to care about them, because they often don’t have anything worth talking about.Be real with yourself for a second,If you came across two personal brands,One with maximum status and authority,And the other with low status, and ONLY posts informative content.Who would you listen to?Obviously, the one with maximum status.So only when you gain status and authority,You’ll have inbound leads running faster than ever to you everytime you make an offer to your audience,The process of building up a following becomes MUCH easier,And you’ll be able to lap all your competitors who will still be stuck using traditional “content growth” tactics to try to scale.Then, and ONLY then, with the use of status is when your personal brand will carry weight.And once you understand this,One thing becomes extremely obvious:

This is going to be the ONLY way to truly scale an agency beyond $100k p/m going into 2024.

The information I was sitting on was so valuable,It had the ability to transform a borderline failing agency owner, on the ropes of closing down their business…To becoming a high level authority worthy of closing some of the biggest names in their niche,Securing multi 5-figure deals with ease,And living life how they truly intended to.By simply using a method that would help separate yourself from the low-level service providers,And join the elites within the agency space in the fastest time possible.So I assembled all the information together into what is now my latest program.

INTRODUCING...

Authority Accelerator

The world’s most comprehensive program on how you can achieve maximum status and authority in 2024, in the most efficient way possible to double your current agency revenue.

In this brand new program, you’ll learn:

  • Authoritative Outbound Mastery: Why almost everyone has outbound wrong - and the exact scripts, strategies and frameworks behind running Status Maxxed outbound campaigns to unlock unheard call booking rates.

  • The A-Z Blueprint on becoming an authority without needing followers, a personal brand on social media or even posting 24/7.

  • Hands down the most effective way of booking sales calls with high level authority figures who get pitched countless times daily (...this was the method I used to close Cold Email Wizard on a sales call that only lasted 10 minutes - no price objections, no resistance.)

  • Breakdowns on the crucial details that explain how your favourite guru’s achieved the status that you see (...alongside access to a strategically formed roadmap so you can achieve similar status results with half the effort.)

  • Unveiling the “Exponential Value” mathematical theory behind getting clients that explains the missing element of the acquisition game.

  • Exactly what to write in your content online to avoid sounding cringe.

  • A neurological secret that pre-sells prospects before they get on a sales call with you.

  • The Status-Powered Inbound “Influx” Method: Everything you need to know to have clients running towards your agency for your services.

  • Why implementing an SDR is CRUCIAL to maximising your perceived status.

  • How to leverage status to virtually eliminate any objections from even some of the most skeptical prospects.

  • 7-Figure “Authority-Based” offer creation mechanisms to make your offer stand out in a crowd of millions of offers (regardless of how competitive your niche is)

  • The significance behind the pre-sale, and why it’s more important than making the actual sale.

  • And much, much more.

But that’s not all.To sweaten the deal even FURTHER,I'm willing to put my own money on the line because that's how much I believe in this program.That's right.

I'm slapping a 100% money-back guarantee on Authority Accelerator so you can join today RISK FREE.

If you've followed the entirety of the program to a tee,And you haven't seen a 2X ROI within 90 days,You'll qualify for a FULL-REFUND, no questions asked.But guess what?I'm not done sweatening the deal.If you’re reading this letter right now,It means that I’ve just pre-launched the program,And to add to everything you’ll be getting,I’ve also decided to add 4 EXCLUSIVE pre launch bonuses worth beyond $5,000.Only for the first 10 people who join:

FREE Pre-Launch Bonus #1

Two 1 hr In-Depth 1:1 Coaching Calls With Myself, Ammar

Where I’ll be quite literally “holding your hand” and working with you 1:1 to lay out a customised roadmap so you can double your current agency revenue by leveraging status, faster than anyone else in the market.

Value: $2997

FREE Pre-Launch Bonus #2

5,000 High Quality Leads Within Your Niche

Where I’ll be quite literally “holding your hand” and working with you 1:1 to lay out a customised roadmap so you can double your current agency revenue by leveraging status, faster than anyone else in the market.

Value: $497

FREE Pre-Launch Bonus #3

The Elite Status Maxxing Closer Tapes

So that you can immediately implement the principles that I teach within Authority Accelerator to start closing clients at wild scale - the EXACT same way I did when I scaled up Adtok (...you might even be looking at beating my 7 figures in 7 month record when you act fast.)

Value: $997

FREE Pre-Launch Bonus #4

BONUS COURSE: Referral Flywheel Scaling Method

The Client and Partner referral scaling model that has the potential to add a MINIMUM of 6 figures in a year onto your agency. I could make this a standalone course if I wanted to, but I’ve decided to include it as a pre-launch bonus.

Value: $1997

So, How Do You Become The Latest Member Of Authority Accelerator?

(...at a discounted “Pre-Launch” price.)

Well,I’m not going to put a payment link out there and let just anyone join this program at pre-launch.Why?I’ve carefully capped pre-launch at only 10 slots.And the reason for it is simple.It makes sense for me to give the most attention to a small number of people.And because this is a brand new program.The faster I get feedback,The faster I can make iterations to improve the program.And the more chance I’ll have of getting case studies faster than ever before.Then I’ll be able to raise the price of the program.And get more people in.So how do you join then?You click the link below,And you submit an application along with a booking on my calendar.After I’ve reviewed your application and I’ve deemed you fit to join the initial batch of Authority Accelerator,I’ll personally jump on a call with you and run through how this will look for you.

Here’s the results that the “Authority Accelerator” method has brought:

“I made my first $15,000, $20,000, $25,000, $30,000 and $40,000 as a sales rep working with AdTok, which all directly derived from the status he built. I have a unique experience beyond this too as not only did I watch the agency status explode but my own brand did too. I’ll be the first to admit he helped me build my own name to the point I've authority hacked my way to the top of the hill. ”

Devantae Masaun. Founder of In-Outbound Agency

(Evan’s now Status Maxxed his way into scaling beyond $30k p/m and being at speaking gigs with major players in the field. Crushing it with his UGC agency at the moment, and he’s currently travelling the world and has moved to Dubai)

“The knowledge that Ammar gave us in terms of outreach, how to speak to clients and position yourself in the market as an authority. It was invaluable. I told him I was going to be his greatest case study - and I did that ages ago. Plus, I got my ROI a VERY long time ago. Working with him almost felt like a shortcut, like my journey had gone from 30 minutes straight down to 5 minutes.”

Hasnain. Founder of $50k p/m agency Adsplash

(Marius was struggling with the market so we fixed it up for him and made him become an authority allowing him to get to 10k a month in his market.)

(Helped the founder of Paul Valentine build his agency and leverage his status for acquisition, and he’s now crushing it.)

(Mauricio had low response rates with his outreach campaigns but after Status Maxxing, we changed the game for him. He now books calls and closes deal with some of the biggest clients in his niche)

(Funnily enough, Victor was afraid of charging high ticket in the beginning. Last I heard? They were talking about awaiting a $30k payment. He’s now Status Maxxed himself into becoming the official French leading partners for creatives. )

If I were you, I would hurry.

Not only have I mailed this to my list of 2,500+ ACTIVE readers,But my affiliates have mailed it to their lists too.So I’m almost certain that all 10 spots will fill up FAST.After there are 10 people in the program,This page will go down,Pre-launch discount will expire,And I’ll close access to the program until I relaunch it in the future.So to gain access to my latest program, and claim your free “Pre-Launch” bonuses…Click the link below,Book in a call,And I’ll see you in the program.Ammar

P.S. Realistically, you could try to weave your own way through the complex web that’s about to come within the agency space.There’s no problem with that.You could click off this letter,And continue running your agency the exact same way you are.But the crisis has already begun,And you’re sitting on a one-time-opportunity to begin Q1 2024 with a multiplier on your belt.A multiplier that will predictably and consistently explode your leads, sales and clients.All through status, credibility, and frame.The agency space is one of the few that reward the ones who act fast.And as the latest member of Authority Accelerator,You’ll be able to double your current agency revenue in the quickest, and most efficient way possible.The only thing standing between you and your dream agency in 2024,Is the decision that you make.

Frequently Asked Questions

#1: Is this a course or coaching?

For pre-launch, there is an element of 1:1 coaching alongside the program. But this is STRICTLY for pre-launch slots only. The bulk of the content will be delivered via module format.

#2: Can I join with my business partner / someone else?

Yes. If you are in business together, or you have someone else you are working with, then you can apply together. But you both must be on the application call.

#3: Whats the guarantee?

The guarantee is simple. If you haven't seen a 2X ROI within 90 days of joining the program, you'll be eligible for a FULL refund. Simply reach out to me, and I'll sort you out.

#4: Will I have access to you directly?

Yes. You'll have direct access to me. But AGAIN - this is ONLY for pre-launch. After the first 10 slots, it'll be a group chat-style system where I'll answer questions whenever I can.So for direct access and direct 1:1 support from me where I'll build out your plan to be able to achieve authority level, then you'll need to enrol in the pre-launch cohort.

#5: Will this cover acquisition methods?

Yes. There is a heavy emphasis on acquisition. BUT, we won't be diving into acquisition straight away.We'll first cover how to place ourselves in a position where acquisition becomes much easier.This is the biggest question that most guru's haven't answered yet. They give you the mechanism, but they don't give you the answers on how to make it more effective.But in Authority Accelerator, you'll get those answers.